Visual Image Design — Restaurants & Hotels

In CorporateIdentity design, visual identity is the most transmissible and infectious part.With the help of logo, standard color and standard words, the complete andsystematic visual expression system can build a unique corporate identity, andoffer a kind of visual impact and beauty enjoyment by transforming the abstractconcept such as the corporate concept, corporate culture, service content andcorporate standard into specific symbols.

This book includesan abundance of excellent designs for hotel & restaurant identity from homeand abroad, leading readers entering into a visual feast in different physicalforms. It can not only help readers appreciate the unique brand glamour, butalso guide design enthusiasts more close to the core value of a brand.