“Window display absorbs and translates both global (& local) trends emerging from art, fashion, theatre, and architecture, whilst holding on to the essence of the brand it is representing. It is a melting pot of all that is current and provides excitement and variety across all prime retail locations.” — Blacks Visual Merchandising.
This book focus on the analysis and understanding about contemporary window display design from many different countries’ designers / design companies. What kinds of window display is good? How to do outstanding windows? From specialists’ view, there are many different idea, chase, excellent projects, etc. Many designers from Window Display, Visual Merchandising, Brand and Store Design may learn more about their works. Besides, for ordinary reader, you would get something useful about urban and brand culture.